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Even as movie box office receipts decline and newer forms of media continue to pick up viewers, there are still some mighty big draws on celluloid. This year’s crop included two giant franchises, whose newest releases reliably gathered fans around the world. Then there was a “small” film – a documentary made in Antarctica that seemed to touch hearts in all climates.

Star Wars
Good vs. Evil?
As a company that tries to do no evil, we were quite pleased to see that [the force] outdraws [the dark side] in search queries.
Good vs Evil
Teacher and Students
Do or do not, there is no try. This year, the teachings of Jedi master Yoda drew more interest from searchers than did information about his well-known colleagues and students, Skywalkers Luke and Anakin.
Teacher and Students
How Do You Take Your Star Wars?
With the second trilogy complete, Star Wars superfans are turning their attention elsewhere. Luckily for them, there are DVDs, video games, and plush toys to satisfy their galaxy-sized obsession.
Star Wars
Harry Potter
Older and Newer Media
The boy wizard continued to cast his spell over the world this year with his sixth book and fourth movie. Many have hailed J.K. Rowling for bringing children back to books, but Hollywood may love her for a slightly different reason.
Harry Potter
Magical Domains
With the culmination of the Lord of the Rings trilogy in 2004, Middle Earth has seen a steady decline, with search interest going to another magical place – the Hogwarts School of Wizardry and Witchcraft.
Harry Potter
Antarctica Calling
Who knew a documentary about the annual mating ritual of emperor penguins would have such wide appeal? A French team spent 13 months filming; March opened in June, and took in $77 million in box office in just half a year.
March of the Penguins

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