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Dressing for Pleasure in Rubber, Vinyl & Leather: The Best of Atomage 1972-1980 Hardcover – November 30, 2010

by FUEL (Author), Jonny Trunk (Editor), Damon Murray (Editor),
4.8 4.8 out of 5 stars 21 ratings
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For early devotees of leather, rubber and vinyl fetish wear, Atomage magazine was the underground bible of the 1970s. Founded, designed and published by the English designer John Sutcliffe as a platform for his extraordinary talents as a manufacturer of weatherproofs for lady pillion riders, it quickly became a rallying point for explorers of every kind of fledgling clothing scene, functioning as both an instruction manual and a mirror. The experimental clothing showcased in its pages, including items made by the readers themselves, transformed a passion for a sexual proclivity into a cult phenomenon. From motorbiking and mask-wearing, to mudlarking and wading worship, Atomage covered every conceivable variant on and use for fetish wear. The amateur photographs reproduced here reflect a golden age of DIY enthusiasm, before fetish became the industry it is today, and inadvertently depict a suburbia from which dressing for pleasure was a necessary escape. The outrageous costumes found in Atomage also served as inspiration to a then-new generation of fashion designers such as Vivienne Westwood, and many of these costumes have since been acquired by high-end collections. Compiling the most astonishing imagery from all 32 issues of this now extremely rare and sought after cult magazine, Dressing for Pleasure illustrates not just Sutcliffe's exceptional designs, but also, through their own photography and writings, the fantasies and desires of the Atomage followers.
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  1. Print length
    208 pages
  2. Language
    English
  3. Publisher
    FUEL Publishing
  4. Publication date
    November 30, 2010
  5. Dimensions
    5.51 x 0.79 x 8.07 inches
  6. ISBN-10
    0956356230
  7. ISBN-13
    978-0956356239
  8. See all details
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Editorial Reviews

Review

Fuel Publishing, an arm of 20-year-old London-based graphic design firm Fuel Design, has built a solid reputation for producing distinctive books exploring themes related to art, design and photography. This month's Dressing for Pleasure is a smart edit of imagery from AtomAge, the cult fetishwear periodical founded in the 1970s, by clothing designer John Sutcliffe.
Enjoying a 32-issue lifespan, it explored the emerging fetish scene, revelling in professional and amateur designs in leather, rubber and vinyl. Now that fetishwear is a sophisticated industry, and integrated into high-fashion design, this collection of AtomAge photography is a fascinating documentation of its suburban underground roots. -- Emma Moore ― Wallpaper*

AtomAge remains Sutcliffe's greatest achievement. It made extreme fetish outfits look as threatening as a car boot sale in Cobham, normalizing something previously seen as shameful...
The book revives a strangely innocent secret world, one that almost gained wider exposure in 1977 when the documentary-maker John Samson shot a profile of the fetish scene, with Sutcliffe looking and sounding for all the world like a retired major, albeit one wearing a vinyl catsuit and a chain around his neck. -- Will Hodgkinson ― The Guardian Weekend

Product details

  • Publisher ‏ : ‎ FUEL Publishing (November 30, 2010)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 208 pages
  • ISBN-10 ‏ : ‎ 0956356230
  • ISBN-13 ‏ : ‎ 978-0956356239
  • Item Weight ‏ : ‎ 1.25 pounds
  • Dimensions ‏ : ‎ 5.51 x 0.79 x 8.07 inches
  • Customer Reviews:
    4.8 4.8 out of 5 stars 21 ratings

About the author

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FUEL

FUEL

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FUEL are Damon Murray and Stephen Sorrell, a graphic design and publishing company established in 1991. Their image-led publications cover a broad range of culture, architecture, art and design.

The imprint began in 2004 with the Russian Criminal Tattoo Encyclopaedia, they have since gone on to produce a number of best-selling and critically-acclaimed books on Soviet culture, including Soviet Bus Stops, Chernobyl: A Stalkers' Guide, Soviet Space Dogs and Soviet Cities. They have also produced books on subjects as varied as chess, crime and car brochures (the latter with Jonny Trunk, a regular collaborator). In addition they work closely with artists such as Tracey Emin, Rebecca Warren and Patrick Keiller, producing both mongraphs and one-off art publications.

All FUEL books are edited, designed and published from their studio in Spitalfields, London, where they have worked since 1992.

fuel-design.com @fuelpublishing

Customer reviews

4.8 out of 5 stars
4.8 out of 5
21 global ratings

Top reviews from the United States

Carla Johnson
5.0 out of 5 stars Great book
Reviewed in the United States on August 6, 2016
Verified Purchase
This is a good reference book for people who want to know about the early years
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WD McDaniel
5.0 out of 5 stars Great find
Reviewed in the United States on November 1, 2012
Verified Purchase
This was a great find. I have several atomage from the 70's and 80's and this is a nice addition to the collection.
2 people found this helpful
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P. M.
4.0 out of 5 stars Good but missing something
Reviewed in the United States on January 19, 2011
Verified Purchase
I liked this good for the great photos, but it would have been nice to have descriptions for each or at least some of the photos, also more letters from readers of the original magazine would have been nice as well. Otherwise the book should have been bigger in size and made more like a coffee table book.
One person found this helpful
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hussy.galore
5.0 out of 5 stars Great little book
Reviewed in the United States on December 1, 2018
The photographs and outfits are terrific.
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Emma J
4.0 out of 5 stars Surprising Fetish Photography
Reviewed in the United States on August 27, 2014
The pictures in this book are fantastic. Tons of imaginative leather, latex and rubber outfits. Two things really struck me about these photos: First, I tend to see more modern fetish photography of this type in urban settings and indoors. This book has a lot of shots of people clad in black wandering through nature, wading through streams and whatnot. It's a really fun juxtaposition. Second, there is more tenderness in this than I expected, with really cute shots of couples kissing and whatnot. It actually seems kind of innocent in a way.

My only complaint is that there isn't more writing. I would have liked more info about the photos themselves, although I understand things like model names and names of outfits may not have been recorded. The reader letters are informative about what this fetish means to people, but I would have liked to see more of them or more about Atomage magazine in general.
2 people found this helpful
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Top reviews from other countries

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Al
4.0 out of 5 stars Libro marca época
Reviewed in Spain on March 30, 2017
Verified Purchase
Un libro en formato no muy grande, con fotografías de época un tanto peculiares, pero sin duda interesantes. Calidad hojas media. Pero interesante.
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Thomas Hofmann
5.0 out of 5 stars Historisch einwandfreies Buch
Reviewed in Germany on September 4, 2015
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Dieses Buch ist echt supergut "I Loves", für Leute die sich über die Anfänge des Fetish bis zum moderenen Zeitalter informieren möchten ein absoluter Zugewinn zu den Magazine aus der Shiny Reihe wie: Atomage, Dressing For Pleasure, Rubberist, Photo Special u.s.w.
Grosses Lob an den Autor des Buches, es gefällt mir sehr sehr gut.
Weitere Bücher in dieser Art ist absolut wünschenswert.
Ich "oute" mich als FAN. YES
One person found this helpful
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Rui
5.0 out of 5 stars A Great Fetish Fashion Retrospective
Reviewed in the United Kingdom on December 27, 2013
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I knew something about Atom Age and John Sutcliffe through the Internet,
but this is definitely an excelent compilation about it's work and biography.
A very nice surprise indeed.
It's very nice to know that many people around the world share similar aesthetic tastes, even though their surrounding counteparts frequently find them strange, misplaced or even anoying :D
Fetish fashion is indeed a great and beautyful pleasure.

I recomend this piece of art and history to everyone sharing this passion.
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Amazon Kunde
5.0 out of 5 stars Dressing for pleasure
Reviewed in Germany on February 13, 2020
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Fantastic!
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Peter Abromeit
5.0 out of 5 stars Best of AtomAge
Reviewed in the United Kingdom on January 6, 2014
Verified Purchase
Fantastic work - A MUST collectable!
Excellent pictures in high quality and well researched.
Too bad that there is no volume #2.
One person found this helpful
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