David Beckham’s Firm Doubled Revenue in 2022 on Licensing Deals

Partnerships with Sands, Maserati and Panini drove revenues
Auditor says Victoria Beckham’s label needs more support

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December 29, 2023 at 7:14 AM EST

David Beckham’s holding company more than doubled revenue last year, fueled by licensing deals and partnerships with Sands, Maserati, Panini, Guild eSports and others.

DRJB Holdings revenue rose to £72.6 million ($92.4 million) in the period, up from £34.3 million in 2021, the company said in accounts released on Friday. Most sales came from brand partnership and licensing deals, which also included an ambassador role with the 2022 FIFA World Cup in Qatar.

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