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Earth Hour Corp Presentation
- 2. Earth Hour 2011 • Global Reach • The Big Idea – Beyond the Hour • The Corporate Opportunity • Next Steps
- 3. Earth Hour 2011 • Global Reach • The Big Idea – Beyond the Hour • The Corporate Opportunity • Next Steps
- 4. Successes so far 128 countries and territories 4616 cities and towns Mobilised hundreds of millions of people Over 5 million social media friends/fans/events Translated into 38 languages Global partnerships (380+ media partners, 400+ corporate partners inc HSBC, McDonalds, IKEA, Coca Cola, PWC and more) 128 established campaign teams (76 WWF offices, 52 other organisations) And this year we’re going beyond the hour
- 5. All G20 Countries Argentina Australia Brazil Canada China European Union France Germany India Indonesia Italy Japan Mexico Russia Saudi Arabia South Africa South Korea Turkey UK USA
- 6. 1500+ of the World’s Greatest Icons
- 7. Earth Hour 2011 • Global Reach • The Big Idea – Beyond the Hour • The Corporate Opportunity • Next Steps
- 8. Earth Hour 2011 and beyond Empowerment beyond climate change A global communication platform The opportunity to share ideas and challenges A chance to show what can be achieved When we all act together
- 9. Get inspired and check out the videos http://www.youtube.com/earthhour
- 10. 2011 - It’s time to ask… “How can you and your company go beyond the hour?”
- 11. Big or small, every action counts ACTION It could be any action, big or small from a company reducing it’s carbon footprint to a school installing solar panels on their roof, a council building cycling paths, a Government pledging to protect a rainforest, right down to a family switching to renewable energy or drive the car one less day a week. PEOPLE it could be people inviting more of their staff, colleagues, clients, friends and family to join Earth Hour, or join Earth Hour social networks TIME it could be people committing more time to sustainable actions every day. It could be an extra 5 minutes, it could be 3 hours, it could be more.
- 12. Earth Hour 2011 • Global Reach • The Big Idea – Beyond the Hour • The Corporate Opportunity • Next Steps
- 13. How can business support Earth Hour? Businesses can support Earth Hour 2011 by firstly switching out the lights of premises and encouraging staff and customers to also participate. Businesses are in a great position to take action and encourage efforts that go beyond the hour by implementing practices and services that enable staff and customers to make ongoing changes to reduce their impact on the planet. Show current and future staff and customers you’re contributing to global environmental change! For more information we’ve created a great ‘How to Guide for Businesses’ http://www.earthhour.org/howto/Guides.aspx
- 14. Some corporate examples CBRE is committing to switching off the lights in Through the character Pocoyo the Earth Hour 300m sq foot of office space globally and message is reaching hundreds of thousands of pre- strengthening their global sustainability practices school aged children globally all learning about with events throughout the year. caring for the environment and helping the planet. IKEA are supporting Earth Hour globally by turning off Hotels and resorts across the Intercontinental Group the store lights and signs and going beyond the hour are going beyond the hour to reduce energy usage increasing sustainable and environmental activities. and take part in ongoing actions. The Intercontinental IKEA Singapore will be turning waste oil from their in Sydney hosts Earth Hour every month. restaurants into biofuel.
- 15. Channel access for campaign 128 country and territory teams Media Buyers Social Media Media Partners Corporate Mobile Communications Affiliates
- 16. The power of Earth Hour social media platforms • Number 1 Trending topic • Number of people who interacted on Twitter (27/3) with EH via social media 16.7 • 2.2 % of all tweets Million EH-related (27/3) • Over half a million YouTube views • In one 60-min period EH had over of EH2010 DVD 3.36 million impressions • 1,965 photos of EH uploaded to • Supported by super users Kylie Flickr Minogue, Coldplay, Ashton Kutcher • EH a portal for 92 websites & blogs and more
- 17. Earth Hour 2011 • Global Reach • The Big Idea – Earth Hour + • The Corporate Opportunity • Next Steps
- 18. Sign up for Lights Out www.earthhour.org Empowerment beyond climate change, it’s so simple
- 19. Then join the Beyond the Hour Platform www.earthhour.org/beyondthehour
- 20. And we’ll help you broadcast your support http://www.earthhour.org/Tools-And-Downloads.aspx Thousands of organisations, groups and individuals “re-brand” for Earth Hour
- 21. EARTH HOUR BEGAN IN ONE CITY, IN ONE COUNTRY IN 2007 JUST FOUR YEARS LATER, EARTH HOUR HAS BECOME A GLOBAL MOVEMENT UNITING HUNDREDS OF MILLIONS OF PEOPLE IN 128 COUNTRIES AND TERRITORIES AND MORE THAN 4,500 CITIES WORLWIDE FOR THE ONE THING WE ALL HAVE IN COMMON: THE PLANET
- 22. Thank You