NVIDIA Corporation, the worldwide leader in programmable graphics processor technologies, today unveiled the NVIDIA GoForce 5500 handheld graphics processing unit (GPU)-the industry's first handheld GPU to enable true, fluid digital TV, high-fidelity surround sound, rapid multi-shot photography, and console-class 3D graphics. The NVIDIA GoForce 5500 family of handheld GPUs, is the industry's first handheld GPU to playback H.264, WMV9 and MPEG-4 video at 30 frames per second (fps),including mobile DVB-H, ISDB-T, and DMB TV networks. "The introduction of the NVIDIA GoForce 5500 handheld GPU marks the beginning of a new era for 3G mobile phones," said Michael Rayfield, general manager of the handheld GPU group at NVIDIA. "The NVIDIA GoForce 5500 GPU delivers high-quality video playback and capture, high-resolution camera support, and stunning 3D graphics-all at impressive performance levels that we believe consumers are going to demand in the next generation of mobile devices." Phones based on the NVIDIA GoForce 5500 handheld GPU are expected to be available before the 2006 holiday season.