Skip to main content

A New Subaru Baja Hybrid Pickup? Here’s Why It Could Be Coming Soon

As Subaru Corporation ramps up its electric and hybrid model plans, could a new Subaru Baja Hybrid Pickup be in the works? See why it could be the Japanese automaker’s next big launch.

Will the Subaru Baja pickup ever make a comeback? Reports that Toyota could return the Toyota Stout compact pickup raises questions about a Subaru Baja pickup comeback.

The Toyota Stout was the predecessor to the iconic Hilux and the best-selling Tacoma pickup. The Tacoma is growing larger, and there is a place for a new compact pickup in the Toyota lineup. The Stout would be the perfect fit.

2025 Subaru Baja hybrid pickup

Subaru of America has a gaping hole in its lineup because they do not have any pickup. The Brat and the Baja have been gone for some time, and the Baja is the likely nameplate to be revived. 

We have discussed at length here at Torque News and Subaru Report why the Camden, N.J. automaker must bring back the Subaru Baja. 

The Subaru Baja Wilderness pickup

photo credit: BRAT Wilderness Via @socialsubaru

Don't Miss This Related Story: The Subaru Baja Wilderness You Want That Won’t Make Its Global Debut This Year

With Subaru’s new all-electric vehicle and hybrid model plan, this would be the perfect time to offer Subaru of America customers a Subaru Baja compact truck with hybrid technology.

Or Subaru Corporation could offer a new 2026 Subaru Baja all-electric compact pickup for global distribution. It would go over well in the U.S., Japan, Australia and Europe.

Here is what Subaru Corporation CEO Atsushi Osaki has already said. “As a matter of course, we have been collaborating with Toyota on BEVs for a long time. So, we will make use of that know-how in producing BEVs. We have yet to consider whether the two companies will jointly manufacture BEVs in the U.S.”  

Osaki also said Subaru will expand its EV lineup to eight models, up from an earlier envisioned plan of four new EV models. The new EV goals are significantly ramping up from Subaru’s previous electrification plan. Now, Subaru will add four more EVs by the end of 2028.

Check Out This Related Story: New Subaru Boss Says They Will Now Sell 400,000 All-New EVs A Year By 2028

Osaki said the shift in demand for EVs has been faster than Subaru expected, especially over the last year. He noted that Subaru customers in the U.S. are environmentally conscious and increasingly receptive to EVs. A sizable number of Subaru drivers also own Teslas, the Subaru CEO said in the report.

Will one of Subaru’s new electric models be a revived Subaru Baja compact pickup with hybrid technology or an all-electric model? It would make sense as Toyota could bring back the Stout compact pickup. 

Check Out This Hot Topic: The Subaru Baja ST-X - The New Turbo Pickup You Would Buy Right Now

Subaru has not announced any new pickup release, including reviving the Baja. This is all speculation because the Japanese automaker does not share or leak any further model development information. But a compact pickup would fill a gaping hole in Subaru’s all-wheel-drive lineup. 

With Toyota owning 20 percent of Subaru Corporation, collaborating with Subaru on another new model is in their best interests. Maybe it’s the Toyota Stout/Subaru Baja. Stay tuned. 

Don't Miss This Hot Topic: The New Subaru Baja Wilderness You’ll Want To Play In The Dirt With This Summer

Denis Flierl brings over thirty years of combined auto industry and automotive journalism experience to Torque News readers. He is an accredited Rocky Mountain Automotive Press (RMAP) member. The last twelve years have been spent with Torque News, covering Subaru vehicles and the latest news. Check back daily for his expert Subaru analysis. You'll find the latest stories on the Torque News Subaru page. Follow Denis on Facebook, Twitter, and Instagram

Subaru Report - We’ve got you covered! Check back tomorrow for more unique, informative SUBARU news, reviews, and previews you can trust.

Please leave your comments below, share the article with friends, and tweet it to your followers!

Photo credit: main image Subaru of New England

Comments

Ken (not verified)    August 28, 2023 - 2:37PM

I still have my 2005 Baja. Ordered it from the factory. I love it. Best car I've ever owned. Handles like a dream with lots of cargo capacity. Very reliable. When is the last time you heard of a car lasting 18 years with normal driving? Subaru makes a great product and if they do make a new Baja I hope they build it in America just like mine.

Paul White (not verified)    August 28, 2023 - 5:51PM

Based on all the automotive news noise I asked the sales manager at my Subaru dealer about a Subaru pickup truck. He told me that Subaru had no plans to introduce a pickup to the US market this decade if ever. I walked over to the Toyota dealership which is owned by the same people and they said not before 2027. I think your articles are misleading and speculative in the extreme. Let me know when I can actually go to the dealer and test drive one other than that zip it!

Phil Adams (not verified)    December 1, 2023 - 5:23PM

With all the interest, this would be a hard vehicle to obtain initially. I suggest that Subaru reward customer loyalty by having a "go to the head of the line" policy for CURRENT Baja owners. Drove mine off the lot in 2006, and it has been a worry free, fantastic daily driver ever since. The only thing that will replace it the next model Baja, so let's get on it, Subaru!

Please....???