See how modern measurement cuts through complexity and wins customers.
Every day consumers turn to the nearest device to find a store, buy a product or look for answers to all kinds of wants and needs. In these moments, people decide what to do, where to go, and what to buy.
If you're in marketing or analytics, you know this consumer behavior presents a tremendous opportunity: It’s easier than ever to gather customer data, but it’s harder than ever to make sense of it all. We can help.
Faster insights, faster impact.
The Google Analytics 360 Suite was built to address the needs of high performance, enterprise-class marketers. It’s powerful set of products are unified, providing a consistent user experience and cross-product data integrations, plus integrations with Google’s ad technology platforms: AdWords and DoubleClick.
In this brief, you’ll learn about a cutting-edge analytics system — designed to address marketers top needs:
- Full visibility and complete data sets to see what’s happening across all customer touchpoints, devices, and channels.
- Enormous computing power, data science and smart algorithms, all working together to quickly make sense of data for you. Simply put: built-in intelligence.
- Analytics for all — put insights into everyone’s hands. Get the whole company on the same page to drive smarter data-driven decisions.
- Make your brand useful to consumers. With integrations across multiple Google technologies, marketers can instantly put insights into action.